Branding: Does the Internet Play a Role?

Do you ever find, that while studying marketing you tend to develop a fascination for one facet in marketing? Lately I've been drawn to the topic of Branding. Perhaps it is because I am working on putting the finishing touches on a new online course that I am developing on Branding strategy. Today during my research I came across an article in Darwin Magazine that got my attention. In this article four branding experts discuss the concept of branding and the affect the Internet has had on it. I think you will find their different viewpoints not only interesting but extremely informative. Read More.

Join in on the Discussion: What affect do you think the Internet has played on the concept of branding and its process?