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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Toss the Tagline?

Thursday October 2, 2003
A new study says that taglines are useless. Only 6 out of 22 taglines from U.S. marketers were remembered by more than 10 percent of those surveyed. Should we consider tossing the taglines? Adrants.com gives you the details on this interesting study.

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