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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

In Affiliate Marketing, Bigger Is Not Always Better

Tuesday February 17, 2004
Though affiliate marketing has thrived in recent years, top practitioners caution that businesses need to keep a tight rein on affiliate programs to avoid potential legal issues and brand damage. Learn what a panel of experienced affiliate marketers have to say about these issues in a recap by Brian Morrissey at DM News.

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