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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Viral Marketing to the Masses

Friday August 27, 2004
Today I came across Wayne Porter's blog at Revenews and read an interesting post regarding Google's plan to rollout their Adsense pay-per-click model to Blogger.com. By doing this Blogger users will be able to enroll in Adsense and earn money for advertising on their blogs. This is a prime example of marketing to the masses made easy. I have to agree with Wayne when he says that "This will make it even easier for agencies and buyers who want to reach thought shapers and influencers".

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