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By Laura Lake, About.com Guide to Marketing since 2003

Do Long Sales Letters Work?

Monday July 2, 2007
In an article by Michel Forten entitled "Are Long Copy Salesletters Scams?" he explores whether or not these letters work. His argument is that copywriting is "salesmanship in print." I can't disagree with that, but are these letters oversaturating the online market and are they still effective? Read more in his article, then share your comments in the forum.

Comments

July 9, 2007 at 5:32 pm
(1) Arthur Herbert Pruett says:

Sirs,Mrs; Long ROMs are the most boring communication devices there are, “Short and Sweet” is the medication for today’s young, entertainment starved “Babyboomer Boomerangers” today.

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