In an article by Michel Forten entitled "Are Long Copy Salesletters Scams?" he explores whether or not these letters work. His argument is that copywriting is "salesmanship in print." I can't disagree with that, but are these letters oversaturating the online market and are they still effective? Read more in his article, then share your comments in the forum.
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Sirs,Mrs; Long ROMs are the most boring communication devices there are, “Short and Sweet” is the medication for today’s young, entertainment starved “Babyboomer Boomerangers” today.