Tip: Expected or Earned?

What does a tip have to do with marketing or sales? The wait staff that we encounter in a dining establishment is an extension of the marketing of that establishment. It can be negative or positive and it can determine whether or not you ever return. On the flip side this could also be the first encounter a person has in a sales career. A waitress or waiter is a true picture of the sales cycle and the success or disaster that can come out of a selling and service transaction.

If you are a waiter or waitress you have now entered the job of sales. How you perform, what you do and whether or not you keep a smile will determine how well you do in the service industry. A tip should never be expect, but earned. If you keep that in mind you will do well. If you forget it you may just go home empty handed.