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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Create a 90-Day Marketing Plan

Monday December 8, 2008
It's that time of year where we begin to evaluate how well we did and start to develop new plans for the upcoming year. This year I'd like to suggest that you try something new, rather than creating a one-year marketing plan or a five-year marketing plan, why not try creating a 90-day plan?

There are many benefits to creating a 90-day plan. Learn how a 90-day plan can keep you on target and help in your overall master planning.

If you've never created a marketing plan, I also suggest that you try doing the 90-day plan. It is less intimidating and helps you to focus on the short-term need. You can also focus on the immediate needs of the company.

The truth is when we create a plan that is workable and we really evaluate what works and what doesn't and begin to implement that knowledge it creates a new excitement regarding our businesses and the potential they hold.

I'm also offering to help you with this new plan, just follow the instructions, post your questions and I'll help guide you along the way. Take a few moments and get started on creating your 90-day marketing plan today.

Comments
December 8, 2008 at 12:33 pm
(1) Paul Spell says:

I hope the readers understand that if the company doors are open, they need a marketing plan. Marketing should be considered an investment not a expense. the longer the planning the better.

If you do not plan to succeed, you plan to fail

December 9, 2008 at 12:22 am
(2) rwharmer.com says:

Before you take your brand to the market, make sure you have consistency within…otherwise it will never stick. Many times businesses think they can just advertise or market thier product or company and just get business, eventhough what they are marketing…well, sucks. If you suck, nobody cares what you have to sell. it’s not about the company anymore, it’s about the person that may buy the results of what you have to offer.

December 11, 2008 at 10:27 am
(3) Om Prakash says:

While working on branding strategies, it is better to keep working on the short term goals outlined for a particular brand. If you fail to achieve the current goals that are set for the brand, you will not leverage the brand further. Leave alone the long term plans on hand!

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