This week I want to talk about YouTube. I know that when I mention social media marketing everyone turns their focus towards Facebook, Twitter and Myspace. They often forget about the video option that YouTube provides. The great thing about YouTube is that it has over 78 million registered users. There are also over 150,000 videos uploaded daily, so it can be somewhat competitive to get the desired exposure, but it's not impossible.
When it comes to marketing, video can be a great way to interact with potential customers, but you must do it correctly in order to attract new customers and not chase them away. They must see your video as providing them with interaction as well as value in order to be an effective means of social media marketing. Learn how to use YouTube as a viable social media marketing tool.
Your turn to talk: I'm also interested in hearing your YouTube success stories. How have you used it? How has it worked for you? Do you have any tips or tricks that you would like to share? Use the comment section to share your YouTube experiences.
Great post! Here are a few tricks we have used on YouTube for ourselves as well as for our customers to leverage YouTube successfully for marketing.
First thing is to clearly state your objective with the video. Are you looking to build brand recognition or is the video more of a direct sales demo? Being clear gets you more views.
You should also remember to keep it short, 3 minutes or less. If you have more to say make more than one video!
Once you get it up on YouTube one of the most critical things people forget to do is to add a description, tags and title that accurately describe the video and utilize as many keywords that people will use to find you. If you don’t do this you won’t be found!
Lastly, now that you’ve launched the video online. How do you let people know about it? All of those other social networks you listed are a great distribution place to start. Blogs, social networking sites (such as LinkedIn, Facebook & Twitter) will help you extend the reach of your videos on YouTube. Where applicable, send bloggers a link to your video or comment on other people’s blogs and include a link to your video there, as long as it is relevant.
Most importantly, add the video to your website, make it part of your email marketing campaign, add a link to the video in your email signature, add it to your blog – if someone sees the video on YouTube and then views it again on your website…this only helps to increase your brand recognition.
These are just a few things we learned through trial and error but I’m looking forward to seeing everyone elses suggestions and success stories!
We create traffic by creating television shows on ANY subject with videos provided by YouTube.
SoCooL Network
thank you for what you said im doing exactly what you have done we have the location and am having a signwritten board and overalls with the air broom logo we have a vivitar dvr 595 new digital camera and hope to get in the guinness book of records as the only car cleaning company in the world to be able to clean out the inside of any vehicle without any electric extraction machine keep in touch please as i may need more advice to fly market with such brand new innovation jim geraghty
Wow! I knew youtube had a lot of users, but 78 million?
I have definitely used YouTube to market niche products to middle aged women. It has worked great! As of now, the the channel that I’m referring to has over hundred thousand video views.
It is very important to provide as much information in the description and tags as possible because that’s how people will be able to find your videos.
The second part comes when someone finds your video. Now, you need to have a valuable video for someone to share it with others.
Having good content in your videos and optimizing them with targeted, solution-driven keywords will insure your video get found by many.
Remember to interact with other youtube channels by posting comments and video responses to other people’s videos. That helps to get more views as well.
78 million viewers that are “registered”
Google now estimates YouTube’s reach at 500 million users and 32.2% of the Internet. Those 500 million users viewed 92 billion pages in January – which is about 184 pages per user per month. The average user returns to YouTube 14 times per month and spends about 14 minutes on the site.