Integration of Social Media and Search Engines = Marketing Powerhouse
Your use of Twitter and Facebook in marketing just became more important. Deals with major search engines like Google and Bing have just been inked. If there was a ever a time to start paying attention it's now.
What does this mean for you and your business? It means that Twitter and Facebook, as well as other social media networking sites will be be reflected in real-time search.
The good news is that your tweets and status updates will be seen by millions search daily if you are embracing social media. The bad news is if you haven't and your competitors have - well they may just be found before you. I must admit it is exciting to know that now tweets can be tied into trending topics and breaking news. Our use of social media has just exponentially increased our reach to customers.
Real-time search can help us in staying tuned into conversation at any moment and it also allows us to participate and engage in areas of our expertise as events happen using social media through the vehicle of search engines. If you haven't yet started creating your social media strategy because you never saw the potential, perhaps this news will change your thinking in that regard.
Yesterday Bing and Google made announcements that shook the social media marketing realm.
How will it work?
Bing announced that they will integrate Facebook status updates and Twitter tweets into search results. The goal is that this integration will populate the search engine with real-time results to search queries and jumpstart us into the next-level information gathering on the Internet.
All social media networking sites were buzzing with the news and then Google executive Marissa Meyer took the stage at Web 2.0 Summit and announced Google's intentions to blend a user's social networks, and the relevant links from them, into search results via Google Social Search.
These are exciting times and if you have not started to embrace the realm of social media marketing, it's probably a good time to get started. And I'm here to help. Get a jump start in social media marketing by exploring the following:
- Social Media Marketing 7 Day Crash Course
- Social Media Marketing Outsourcing Guidelines
- Social Media Marketing - Is It Right For Your Business?
I can certainly see this having an impact on traffic in the restaurant industry. It is just a matter of time until operators figure out how to get people talking about their brand – snowball effect from there.
This is a double edged sword:
If you are producing content with value, it will only enhance your profile.
However, if you are producing spammy garbage, well, you will be exposed even more quickly.
It’s not just about pumping out a high volume of profiles and tweets, it’s about sending an intelligent message that has class and supports your desired reputation.
This has been a growing trend within marketing, and as a Marketing Manager for my company Gamemine.com, I find it even more crucial as a growing Brand to use social media besides the traditional methods.