It's no doubt social media is changing the way that we market. There are new social media platforms appearing daily, so how do you as a business owner or marketing manager know which platform is right for you? There are many deciding factors that go into selecting a social media marketing platform. A few of those questions include:
- Where is my demographic?
- What is my marketing goal when it comes to social media? Am I looking to bring awareness or sell something?
Today I want to focus on why businesses select Twitter as their social media marketing platform. We can learn a lot from the stats that are published. Stats including the following data:
- 50 Million Tweets per day
- 75 Million Twitter users
- Reach outside of the U.S. has grown over the last 6 months
While the statistics are impressive, there are also reports that Twitter registrations have decreased and there are many inactive Twitter accounts.
I think the best way to learn about what is working and what is not working when it comes to using Twitter as a marketing tool is to listen to the stories of others, so I'm asking my readers the question:
Why Do You Use Twitter to Market?
*Statistics by Twitter, Hubspot, Sysmos and ComputerWorld
I like twitter because its free and there is a large user base. Do you happen to know of any good internet marketing software that will help my business? Thanks!