Share Your Story: Why Do You Use Twitter to Market?

It's no doubt social media is changing the way that we market. There are new social media platforms appearing daily, so how do you as a business owner or marketing manager know which platform is right for you? There are many deciding factors that go into selecting a social media marketing platform. A few of those questions include:

• Where is my demographic?
• What is my marketing goal when it comes to social media? Am I looking to bring awareness or sell something?

Today I want to focus on why businesses select Twitter as their social media marketing platform. We can learn a lot from the stats that are published. Stats including the following data:

• 50 Million Tweets per day
• 75 Million Twitter users
• Reach outside of the U.S. has grown over the last 6 months

While the statistics are impressive, there are also reports that Twitter registrations have decreased and there are many inactive Twitter accounts.

I think the best way to learn about what is working and what is not working when it comes to using Twitter as a marketing tool is to listen to the stories of others, so I'm asking my readers the question:

Why Do You Use Twitter to Market?

*Statistics by Twitter, Hubspot, Sysmos and ComputerWorld