We hear about public relations or PR all the time, but do you know what public relations is and how you can not only do it, but do it effectively?
Public relations is an important component to your marketing strategy, but often press releases and other PR efforts go unnoticed or worst yet thrown into the trash. While in today's marketplace public relations is often debated on the changes that are occuring one thing is common in the discussion of PR - it's necessary!
I'm so excited to introduce you to my new Contributing Writer Guy Bergstrom. Guy will be helping me to cover public relations here at Marketing on About.com. The reason he was selected to write on this topic is because he knows about public relations and he knows it well. His first contribution will walk you through what public relations is and how you do PR. You won't want to miss this nugget of information.