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We hear about public relations or PR all the time, but do you know what public relations is and how you can not only do it, but do it effectively?

Public relations is an important component to your marketing strategy, but often press releases and other PR efforts go unnoticed or worst yet thrown into the trash. While in today's marketplace public relations is often debated on the changes that are occuring one thing is common in the discussion of PR - it's necessary!

I'm so excited to introduce you to my new Contributing Writer Guy Bergstrom. Guy will be helping me to cover public relations here at Marketing on About.com. The reason he was selected to write on this topic is because he knows about public relations and he knows it well. His first contribution will walk you through what public relations is and how you do PR. You won't want to miss this nugget of information.

Comments
March 26, 2010 at 11:07 pm
(1) Go2Mach2 says:

Thanks Laura…

Public Relations should really be viewed as Public Relations Marketing – http://www.stellarpointgroup.com/pr.html – Whatever you want to call it…”Marketing” is at the core. My experience tells me the start of any effective Public Relations actually begins with an effective Branding Strategy.

Once a company has established a strong foundation, the rest can fall into place. I am in no way saying it is always easy; however, it is much easier to export a positive message (and have people pay attention) if a company is following their own Branding & Marketing Strategies.

Looking forward to your new contributor…Thanks Again

March 29, 2010 at 12:24 pm
(2) Todd Brabender-Spread The News PR says:

Great info!

March 29, 2010 at 9:48 pm
(3) J. Wong says:

Of my work experience and knowledge, branding is one of the marketing job. Marketer need have a comprehensive and indepth understanding of its products/ service, and then formulate its positionins/ slogan/ USP in the market. So, I think branding is one of the marketing task. But of course, PR can also formulate its branding especially in NGO sector, they probably make use of PR to publicise positive/ public concern messages via PR, instead of marketing. However, of my own case, I am a marketing person in the commerical fields in the past decades, but now, I work in NGO and publicisse the message by marketing skill (branding/ PR/ and mktg). So, I think marketing & pr is interrelated and closely interchange to use in some working fields.

March 30, 2010 at 2:51 am
(4) Stefan says:

For me PR is all about reputation! It is about building a reputation by using a series of marketing tools. The majority of these tools e.g. media releases, are totally free to implement.

I would agree that brands have a place to play in this … but let’s face it your brand is not your reputation per se and it would be a mistake to place too much emphasis on the brand (I’m sure that will provoke brand specialists that have commented).

It is a bit like saying that your brand and logo are the same thing … they are related but not the same. PR is not about brands … it is about your reputation!

April 2, 2010 at 10:46 am
(5) Samuel mwangi says:

According to my knowlege and experience PR is a bridge between a marketer and a consumer,it play abig role to determine the sales of a certain company.

October 27, 2010 at 1:27 pm
(6) Kenyatta Hines says:

Greetings Laura,

The definition of public relations is the management function which evaluates public attitudes identifies policies and evaluates of an individual or a organization with the public interest, and plans, executes and evaluates a program of action to earn public understanding and acceptance

September 27, 2012 at 4:50 pm
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