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Laura Lake

Use Talking Points to Stay Focused When Speaking to the Media or to the Public

By April 13, 2010

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Are you prepping for a press conference, interview, guest column or a new website?

If so, it may just be time to develop your talking points. I'm often asked how I prepare for a speaking engagement or press interview and my biggest tip is to develop a list of talking points.

Talking points are usually created using short list that contains summaries regarding ideas and thoughts that you want to talk about. These talking points can help you when it comes to keeping focused and staying on point in order to get your message across.

Guy my contributing writer has created a couple of fantastic resources that will help you. He shows you not only how to write your talking points, but he also shows you how to use your talking points with success.

If you have not used talking points before, give it a shot. I think, you'll find that they do help to keep you on point as well as give you confidence when preparing yourself for an event that involves not only media, but the public.

April 14, 2010 at 10:58 pm
(1) Go2Mach2 says:

Thanks Laura – and thanks to Guy too…

Good reminder for all of us. I discovered a while ago the secret to Public Relations and Media Relationships can be made easier if we remember three things – 1. Marketing 2. Quiet Confidence and 3. Respect

Any discussion with the Media, or any speaking engagement for that matter, requires well organized talking points; but, we should always remember our presentation is actually “Public Relations Marketing” -http://www.stellarpointgroup.com/pr.html – We are actually “Marketing Something” – even ourselves.

Throw in some “Quiet Confidence” in the message we are delivering and “Respect” for our audience (the ability to listen and find out what they are looking for) – and the talking points will turn into a believable message…Thanks again…

November 7, 2013 at 3:48 pm
(2) Heather says:

Seems like u truly know plenty about this specific subject
matter and this demonstrates through this particular blog post, titled _Use Talking Points to Stay Focused When Speaking to the Media or to the Public_.
Thx ,Tasha

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