Do you know the difference between writing to inform and writing to persuade?
Writing to inform typically uses an inverted pyramid. Using the informative pyramid, you structure the most important thing first and the longer you read the less important the information becomes.
When it comes to public relations both informing and persuading is important, but it's even more important to understand the structure and how to write using both formats. You have to use the right tool for the right job. By not understanding the right tool you can miss opportunities that will get your message out there for the public to view.
As Guy explains this week it takes the right tool, the right structure and knowing how to get it in front of those that you want to read it. In his article Public Relations is an Act of Informing and Persuading he guides you on getting the job done successfully.
Great Post – Thank You Both!
A long time ago, a very seasoned Philadelphia PR marketing guy told me to always remember three words regarding effective PR – “Attract” – “Inform” – “Persuade” – in that order.
Funny thing…nothing has changed in 30 years. We might be dealing with different methods of marketing and PR communications i.e., the internet, social media, etc.; however, Public Relations and Marketing in general still centers around those three simple words.
Your article hit the last two words right on point. Thanks again for the reminder….
its true and indeed a great post. Public Relation is one of the tool for the marketing communications. Mostly all the marketing communication tools do the the same that are inform, persuade and remind but the the channels for doing and their effectiveness varies. PR is one of the most effective tool for marketing communication and costs nothing too. Thanks for a wonderful post.