Egypt, Mubarak and the Power of Social Media

We may be witnessing the first revolution that started out with a Twitter hashtag: #jan25.

If it succeeds, it will be in no small part due to a public relations failure by Hosni Mubarak, ruler of Egypt since 1981.

Organizers used Twitter and other social media to start protests on January 25, despite the fact that such protests are not allowed in Egypt, which has been under martial law since 1967. Mubarak's public response was slow and weak, and censorship was ineffective.

There are three key lessons to be learned in this public relations failure and Guy Bergstrom takes some time to explain in his article  - Egypt: The First Twitter Revolution?

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