Arnold Schwarzenegger Terminates His Good Public Image

He had it all: governor of the biggest state in the union, a movie star known worldwide by his first name -- or late name -- and family man who'd married a Kennedy.

Scandals involving public figures usually revolve around two things: money or sex. The worst ones, however, are really about something else entirely: secrecy, betrayal and hypocrisy. The cover-up is worse than the crime. Arnold Schwarzenegger hid the fact that he fathered a child with a maid who worked for his family for 20 years. This scandal is costing him his reputation -- the currency of both Hollywood of politics -- and you can't fix that with snappy one-liners or reps at the gym.

Read more in the PR Case Study: Arnold Schwarzenegger's Fall from Grace