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Laura Lake

What Impact Will Google's "Your World" Have on Search Marketing?

By January 10, 2012

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Are you ready for Google to bring Your World to your search results?

I hope so, because that's what they announced today. Your World marks the third major move toward social search. Google's goal is to transform the search engine into a tool that not only understand content, understands people and relationships.

The last two major moves made by Google included:

  • Search results catered to individuals based on their search and browsing history.
  • Search results include integration of profiles of those with similar interests.

Your World will include Google+ pages that are related to search terms you use in your queries. Google believes that this will put those pages in your reach easily. While Google continually reviews and asses social metrics and enhanced search, this move will make search engine results even more unique to users.

The introduction of Your World has caused major controversy, even with search engine marketing experts like Danny Sullivan.

"Until now we have not had the mixture of our personal information with our Web search results, and that makes even me a bit nervous," said Danny Sullivan, editor of Search Engine Land.

Your World could also have major drawbacks for Facebook and Twitter, who feel that Google+ will be favored and displayed in Google's search results. Want to avoid participating in Your World? You'll have to opt out.

This is just beginning, as a marketer my question is how will this affect businesses and their search marketing efforts? More to come.

What are your thoughts? Let's put the privacy issue aside for a moment, is Google making it harder for you to get in front of consumers that are not aware of you?

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