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Laura Lake

Evaluate Your Career Options in Marketing

By October 28, 2012

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It's that time of year when I receive an influx of emails with questions concerning careers in marketing, salary and whether or not an individual is right for the marketing industry. On the outside marketing and advertising careers look like a full-time party. It's true there are perks to these careers, but there are also challenges that we face in the industry.

How do you know if you are right for a career in marketing? If you are offered a job what type of salary should you expect? Can you enter a marketing career if it was not your college major? I answer these questions and more in the marketing career and job profiles. If after viewing the profiles you are still not sure if marketing is the right career for you take a few moments to explore a day as a marketer and decide if it is in fact something you want to pursue.

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August 19, 2008 at 2:13 am
(1) Stefan (Marketing Magician) Drew says:

There are some great careers listed here but don’t forget those not listed.

For example I am now self employed and run my own marketing consultancy business serving clients in the UK, US and Europe. You need some sort of track record before setting up on your own – if only to give you credibility with clients – but the work offers flexibility, the opportunity to meet people from all walks of life and business types and you are always learning.

Prior to going self employed I was a Marketing Director for a number of large colleges in the UK and had been Head of Press , Publicity and Marketing for a large government department where I managed a lot of staff anfd huge budgets. BUT I hated the 9-5 tedium of going into the same office and tackling the same type of issues year after year. Consultancy gives me freedom to work with the type of businesses I want to, in the part of the world I want to. The Internet has made this a world market and that has meant learning new skills. For example three years ago I was pretty average at Emarketing; now I advise international conservation charities and devise their Emarketing strategies. This has meant travelling the world to learn new skills.

Financially there is no upper earning limit to self employment, but it is not all about money. I can now also help charities and start ups on a pro bono basis when I want.

By all means follow a career in marketing, it is satisfying, creative and lucrative, but look at all options before being painted into a small corner of the industry.

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