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Laura Lake

B2B Marketing- Reasons to Adopt Social Media Marketing

By April 29, 2013

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Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making.

Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services?

Just take a look at these statistics:

  • B2B Magazine reports that B2B Marketers believe social media is critical to organic search success. Marketers rate social media  as the second most important factor in search, behind content marketing.
  • Marketing Charts reports that LinkedIn is the most effective social media network when it comes to B2B companies.
  • Social Media B2B reports that LinkedIn generates more leads to B2B companies than Facebook, Twitter or blogs.

Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.

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November 15, 2012 at 11:52 am
(1) john peter says:

Now in B2B marketing social media is playing a major role in getting customers not locally but internationally as well.

Local business listings site like http://myareasbest.com/listing/, manta.com are also playing their part towards B2B marketing.

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