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What Does a Marketer Do?


Businessman giving presentation to colleagues
Laurence Monneret/The Image Bank/ Getty Images

When considering jobs and employment opportunities, often times marketing comes into mind and you may ask yourself, just what does a marketing position consist of and what do they do?

A career in marketing is enjoyable and fun. Most people who work in marketing will tell you it provides them with the challenge they have always wanted. The reason being is marketing is always changing; there are always techniques to learn, cases to study, and strategies to research. Do you have what it takes to be successful in a marketing career?

When a person tells you that they work in marketing, there could be hundreds of different types of jobs they may be talking about. Marketing jobs are plentiful and vary based on the company, structure, and type of position that you are seeking.

Marketing account managers and marketing account executives are just two types of marketing jobs. In these types of positions, a person would normally be one that has the day to day contact with a specific customer or client and is their point of contact for any and all issues. Another job responsibility of one of these positions would be to design the marketing strategies for their company to help expand business and grow. They look to you as if you are their consultant, feeling confident that you know how to best market their business. When the customer needs you for something, they expect you to be there. There must be a good communication liaison between you and the customer at all times. Having people skills are critical to these types of positions because you are face to face with clients and customers constantly.

There are also marketing jobs that don’t consist of you working with customers all the time. Careers or positions what would be less people oriented could be ones such as a product marketing manager or a brand marketing manager. You would probably report into an account manager that would be the go to person with customers and you do the office work without the communication directly with the client. These positions would have a person being responsible for understanding a specific brand or product. You would have specific strategies based on your product or brand and have a solid understanding of how you can promote and market their products. You would look at the market, gain information on who wants to buy that specific product and what drives the product to sell. You may create presentations to validate your research that the manager could then in turn go to the client with. You may be responsible for scheduling a complete marketing plan from start to finish including the budget, communication, and organizing materials. These types of jobs give all around experience in the marketing arena.

Careers as a marketing manager are those that are the decision makers. They manage an entire marketing organization and have people under them who they are responsible for as well. Normally a position of marketing manager is going to entail some years prior with other marketing positions and one can be promoted into a marketing manager job after proving themselves.

A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, is there a career path that is right for you? Explore the different career opportunities and decide which one fits you best. Marketing jobs are out there, but the job market is tight. Do the proper research and find the one that works best for you. Once you find it you will need to market yourself in order to stand out from the crowd.

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