What is a Marketing Consultant's Salary

A marketing consultant's salary can vary from $40,000 per year to upward of $100,000 per year. The amount that a marketing consultant makes, depends on their experience, speciality, knowledge as well as years and exposure in the business.

Marketing consultants can work for themselves or within a corporation. An example of salaries within a corporation as reported by Glassdoor include the following salaries for internal marketing consultants:

• Dell - $95,000 to $104,000 annually
• Well Fargo - Start at $75,000 annually
• Wachovia - Start at $55,000 annually

If a marketing consultant decides to work independently their salary will be solely based on the fees that they decide to charge. Consulting fees can range from $25 per hour to $200 per hour. How do you know what rate to bill? I suggest creating a hourly rate that is in line with your experience and expertise. Here is an example of common hourly rates charged by marketing consultants:

Entry Level
1 to 2 years experience
$35 to $50 per hour

Manager Level (Product or Marketing)
2 to 5 years experience
$50 to $75 per hour

Director / Senior Level
6 to 10 years experience
$75 to $125 per hour

VP Level
11+ years experience
$125 and up

In order to charge the higher consulting rate, you must be able to not only have the years of experience, but be able to prove your work, have client recommendations and a record of marketing successes that you can share.