1. Home
  2. Business & Finance
  3. Marketing

Product Manager

By Laura Lake, About.com

Marketing Job Title:
Product Manager
Job Description:
Product managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development,and finance.
Average Salary:
Average salary is $76,100. It's reported that more than 50% of Product Managers earn between $65,597 and $87,169.
Education/Experience Requirements:
A Bachelors degree and 4 years of field experience.
Personality Synopsis:
Common traits of Product Managers include them being results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.
Other Job Titles Used:
Brand Manager
Explore Marketing
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Marketing
  4. Careers in Marketing
  5. Explore Marketing Careers
  6. Product Manager - Marketing Career Profile>

©2009 About.com, a part of The New York Times Company.

All rights reserved.