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Internet Marketing Strategy

Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and over all brand awareness.

Is Email Marketing Dead?
Email marketing is not dead, but long gone are the days of "email blasts" that sent out one message to everyone. Learn four ways that you can re-engage your email list and increase the return on investment when it comes to email marketing.

Measuring Your Content Strategy ROI
Content marketing isn't an easy fix, it's not the quick lead generator. There are soft benefits of a content strategy that is executed correctly but what about the hard benefits of content, like ROI? It takes time and sometimes that could mean up to six months or more. Learn how to measure the ROI of your content marketing and strategy.

Understanding the Value of Content Curation in Your Marketing Strategy
Content curation is one of the six marketing trends to watch in 2013 by Econsultancy. Learn how content curation can benefit your business by being integrated into your marketing strategy.

10 Ways to Increase Customer Reviews and Impact Your Search Engine Placement
Customer reviews carry value when it comes to increasing sales, but they can also increase your search engine placement especially when it comes to local search engine marketing. Learn 10 strategies that can help you increase your customer reviews.

5 Steps to Local Search Marketing
Local search marketing is becoming increasingly important to business owners, but if you are like most business owners you won't know where to start. Learn the 5 steps you need to take to increase your local search engine rankings and help prospects and consumers find you when they are looking for your product or service.

Small Business Guide to Creating an Effective Online Presence
Gone are the days where you build a brochure website, do minimal search marketing and wait for it to attract visitors. Having a website that is an effective marketing tool and takes work. Learn the four components of an effective website for small businesses.

Social Media Marketing: Mind Your Manners
It's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to be successful. Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information...

Online Video and the Impact It Can Have on Your Marketing
Video is making an impact when it comes to your marketing. If you haven't already, it’s time to consider using video to market your business. It doesn’t matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas...

Marketing Online: Men and Women Use the Internet Differently
We know that when it comes to the way men and women shop; it's different. Men waltz into a store to gather what they came for while women will take the time to browse and explore the new products that have been introduced in the isles. The same is true when it comes to the online behavior of men and women; gender stereotypes apply. Take a few moments to learn how both men and women use the internet and how that information can help you in positioning your product or service.

Explore the Benefits of Marketing Online
Marketing online offers many benefits that you won't find in traditional marketing and many companies are embracing those benefits during these tough economic times, find out why.

Social Media Marketing: Put It to Work for You
Do you want to implement social media into your marketing mix, but you are unsure of where to start? Learn not only importance of social media marketing, but gain the knowledge you need to begin putting it to work for you and your business.

Twitter: How to Measure the Buzz
Twitter is a valuable marketing tool, but how do you measure the buzz that is being created on Twitter when it comes to you, your company and your products? It's not as difficult as you might think, I show you two easy ways that you can begin using today to gauge what's being said.

B2B Marketing: Reasons to Adopt Social Media Marketing
Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.

Top 10 Internet Marketing Strategies
Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

Five Myths of Internet Marketing for Independent Professionals
The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet. What does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? Learn how to identify and avoid the five myths of Internet Marketing for independent professionals in this guest article by C.J. Hayden.

Web Technology in Marketing: Friend or Foe?
If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most marketing experts would have you believe. But how valid is this advice? And is it for everyone? Guest Author C.J. Hayden walks you through the necessities and options of online marketing.

What Big Online Retailers Don't Want You to Know
Don't be intimidated by the big online retailers – you should welcome the opportunity to compete with them. This week's guest author shows you things that they won't tell you that could give you a real advantage when trying to gain more ecommerce customers at their expense.

Marketing In A Virtual World
This is the age of the virtual consumer, but how do you get the attention of a potential client or prospect that you've never met face-to-face? Learn the steps you can take to successful market your company in a virtual world in this guest article by Steve Van Yoder.

Business Networking Online
Networking is one of the most effective ways to find clients for any consulting or professional services business. Learn how to increase your possibilities by networking online in this guest article by C.J. Hayden.

Five Levels of Internet Marketing and the Sales Process
Creating a successful online sales process can be accomplished by making sure that you represent and court your visitor through the five levels of the sales process on your site. You can do this by meeting the psychological needs that your visitor has. Find out how in this three part series.

Internet Marketing Strategy: What Can it Do for You?
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. Learn what it can do for your marketing efforts.

Internet Marketing Strategy : Why is it Important?
An Internet Marketing Strategy is just as important as a business plan. Find out why it is important and the risks and problems you can face if you proceed without one.

Using Web Metrics To Improve Your Site
The goal of any web presence should be to improve the business as a whole and complement its offline marketing and sales efforts. In other words, to help it achieve maximum profitability. Learn how using web metrics can help you improve your website.

ChannelSeven
ChannelSeven provides industry news, case studies and other information targeted directly at Internet advertising and public relations agencies.

eMarketer
A great resource for Internet and e-business research and analysis.

MediaPost
Fantastic articles on media specific information. Requries registration, but it's free and worth it.

The Web Marketing Checklist: 29 Ways to Promote Your Website
Terrific article that gives you great advice and 29 practical ways to promote your website by Wilson Internet.

Up2Speed
A resource dedicated to Internet Marketing. This new publication is developed by 4 Internet Marketing professionals.

Website Promotion Central
Website Promotion Central contains a number of useful suggestions and articles to show you how to promote your web sites.

WhatIs?
A great place to learn the basics of technology. You'll find an outstanding glossary, white papers and much more.

Top 4 Digital Marketing Strategies of 2014 You Don't Want to Miss
We continue to see a shift when it comes to marketing, more and more companies are allocating more of their budgets to digital marketing strategies. Digital marketing brings us several benefits, so this shift is understandable, but how do you know what strategies you should be focused on? Read my predictions on digital marketing strategies that will be crucial in 2014.

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