You are here:About>Business & Finance>Marketing> Marketing Tools and Help> Marketing Glossary> Advertising Allowance - Defintion of Advertising Allowance
About.comMarketing
Newsletters & RSSEmail to a friendSubmit to Digg

"Advertising Allowance"

From Laura Lake,
Your Guide to Marketing.
FREE Newsletter. Sign Up Now!
Definition: Money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand. See also,Cooperative advertising.
Also Known As: Cooperative advertising
 All Topics | Email Article | | |
Advertising Info | News & Events | Work at About | SiteMap | Reprints | HelpOur Story | Be a Guide
User Agreement | Ethics Policy | Patent Info. | Privacy Policy©2008 About, Inc., A part of The New York Times Company. All rights reserved.