Definition: A discount on a media purchase resulting from a promise to advertise over an extended period of time.
Horizontal Discount
By Laura Lake, About.com
Explore Marketing
Must Reads
By Category
About.com Special Features
Make Meals Easy
An easy way to put delicious meals together.Build Your Business
Get tips on starting up and staying competitive.Love Your Living Space
Achieve your dream home with advice from the pros.Financial Planning
Stay on top with our smart financial tips.
©2009 About.com, a part of The New York Times Company.
All rights reserved.