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Public Relations

It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for you.
  1. Case Studies and Tips (18)
  2. Libel, Defamation and Slander (6)
  3. Name Recognition (5)
  4. PR Crisis Communication and Mistakes (39)
  5. Photos (6)
  6. Political Marketing (8)
  7. Public Relations - How To (51)
  8. Public Relations Myths (11)
  9. Public Relations for Authors (6)
  10. Rhetoric (9)
  11. Speeches and Speaking (29)
  12. Town Hall Meetings (4)
  13. Traditional and Social Media (30)
  14. Writing (20)

Public Relations: Explore the Benefits
We hear a lot about public relations in the marketing and advertising world, but what are the true benefits of public relations? Let me share with you the benefits of public relations and help you decide if it's time for you to complement your marketing plan with PR.

Public Relations: Time, Money and Words
If you've never written a press release, or an oped -- or organized a press conference -- then you're probably wondering how long it might take to...

Avoid a PR Nightmare by Managing and Responding to Glassdoor Reviews
Glassdoor is a social site where employees can post company reviews anonymously. Negative reviews not only hurt employee recruitment, but they can also hinder potential customers and clients from doing business with you. Learn how to avoid a public relations nightmare by managing and responding to Glassdoor reviews.

Word of Mouth and Viral Public Relations
Word-of-mouth is essential for public relations, no matter what medium you're using. Any form of communication -- the text of a speech, a photo, a news story, an oped, or a video -- can be forwarded and shared these days by e-mail or social media and go viral. This concept wasn't suddenly invented when the Internet went live. People have always...

Managing Public Relations: Don't Do It By the Numbers
Whether you're a small business owner, a public official who just got elected or a manager at a corporation, it's easy to make a mistake by...

How to Interpret and Use Polls in Public Relations
Public relations is tough to measure. Polls are one of the few sources are hard numbers you get to see. If you're lucky enough to have a poll in your hot little hands, here are some tips on how to interpret -- and use -- the numbers. From a typical poll, you can get a picture of name recognition, favorables vs. unfavorables and judge the...

A Virtually Powered PR Firm Experience Success and Growth
A few months ago I came in contact with Christine Perkett, the CEO and Found of PerketPR. I was intrigued by her business model which consisted of a team that worked virtually. Learn how this company is experiening growth and adding staff when some PR firms are cutting back.

Case Study: Rescue of the Chilean Miners
When 33 miners in Chile were trapped deep underground at the San Joe mine, all of the ingredients were there for a human tragedy -- and a public relations disaster. The mining company looked careless and heartless. The government that was supposed to regulate mines and enforce safety rules looked weak. So how did this tragedy and disaster turn into a triumph?

Using Narrative Tools in PR
The style of writing used in journalism -- the inverted pyramid -- is a horrible way to attract readers. It's fine for informing people quickly. For persuading an audience, or keeping their attention, it's terrible. The design and structure is simply wrong for the job. Whenever you can, use narrative tools to keep your audience interested.

Why Most PR Products Get Ignored
Most press releases don't get used. The same thing is true of op-eds, posts on Facebook and tweets on Twitter. This is because people tend to treat Facebook and Twitter -- along with press releases and op-eds -- as a one-way street. The best communication isn't one-way. It's not a monologue, a lecture or a self-centered diary of your daily activities. It's a dialogue. Also, people who use narrative tools in their messages get and keep the attention of readers.

How Effective Is Your Message?
There's an old saying: "Half of advertising is wasted -- it's just that nobody knows which half." It's hard enough to figure this out when you're talking about advertising and marketing, when at least you can measure things directly through sales. Yet there are things to learn from new thinking on what works and what doesn't.

Avoiding the Biggest Last-Minute Mistake in Public Relations
When the media wants somebody on deadline, tomorrow or next week may as well be next year to them. They'll drop the story or quote somebody else. You've got to train bosses, clients and front-line staff to be extremely flexible when the media comes knocking. Failing to do that is like baiting your hook and putting into the water, then walking away from your fishing pole.

What Do You Want Your Quote to Be?
A good quote or soundbite has to be short and pithy. Exactly how short may surprise you. By the 1980s, the average soundbite for presidential candidates had dropped down to less than 10 seconds. New research by Maria Elizabeth Grabe and Erik Bucy shows the soundbites of today are even shorter at 7.7 seconds, and they say the decline of words has made images even more important.

Don't Believe the Hype: Newspapers Are Alive and Kicking
Don't fall for all the doom and gloom about newspapers. They're alive and kicking, and an essential part of any nutritious media diet. Around the world, 37 percent of the population reads newspapers. Any public relations effort needs to reach out to all those readers.

How to Find the Right Media Mix
What kind of media mix should you shoot for? You only have so much time, energy and staff. It's hard to know where you should be focusing your efforts in public relations, especially when you're talking about earned media rather than paid. We can take guidance from hard numbers of advertising spending. Television remains No. 1, followed by newspapers, internet ads, newspapers and magazines.

Reaching Your Audience with Public Service Announcements
Getting on TV and the radio is hard, especially when you have no advertising budget. Public Service Announcements (PSA's) are a great way to get exposure while helping a good cause. If you're a non-profit organization with zero budget for advertising, PSA's may be one of the few ways you can get a steady presence on TV and radio. If you're a public figure -- an elected official, author, actor or rock star -- you can volunteer to record PSA's on behalf of non-profits and similar campaigns.

Who are Opinion Leaders, and Why Do They Matter?
Opinion leaders can be anyone -- a local doctor, a barber, a housewife. They are the most active, and respected, voices in a community, and they have a major role in shaping opinion at the grass-roots level.

Putting Opinion Leaders to Work
A media campaign with a snappy slogan can raise awareness. Yet that's only the first step. Opinion leaders help persuade people to act. Seeing somebody they know and trust talk about the issue can close the deal.

Basics of Public Relations
You'll gain a number of PR resources including short how-to articles, PR glossary and career information.

How Long Does a Campaign Take?
Here’s a guide on how much time it typically takes to generate publicity for a product, business or Web site as well as how many hours you might expect a professional to put into it.

Online Public Relations
Don't let the bare-bones appearance of this site fool you. It's an excellent, all-around PR site with hundreds of well- organized links.  Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms.

PR Question #1: Who are You Talking To?
Based on a literal definition of public relations, it is critical to ascertain who your “publics” are. Good PR is not about relations with THE public, but relations with YOUR publics.

The PR-Guide provides you with articles and links to industry services such as clipping services and wire services.

The Elements of Style
This classic reference is a must-read for any PR practitioner to make sure you don’t “lose the sale” before your pitch is even read.

The Synergy of the Super Bowl
Super Bowl XLV was the most-watched program in television history, with 162.9 million viewers, according to the Nielsen Company. All of those viewers leads to incredible media attention and synergy between different types of public relations (sports, entertainment and corporate) and the synergy between advertising and public relations, especially in how Super Bowl ads now generate massive earned media attention and viral video hits. Two ads this year went viral: Darth Vader kid and Chrysler.

China's PR blunder with the Nobel Peace Prize
Every new attempt from the Chinese authorities to kill the story of Liu Xiaobo winning the Nobel Peace Prize only gave it new life. It turned what could have been a good story, about how China is modern and can tolerate dissent, into a public relations disaster that showed the world how thin-skinned and autocratic the regime can be. Reporters hate being told they can't cover a story, or that readers won't see it because it'll be censored. These moves always backfire.

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