Money

Public Relations

By Laura Lake, About.com Guide

Public relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing.

Basics of Public Relations
Developing Your Public Relations Plan
Public Relations Methods and Techniques
Careers in Public Relations

Basics of Public Relations

Public relations is growing in importance as a marketing tool and is now consider a critical component in helping marketers reach their marketing objectives. It's important to have a basic understanding of public relations, so you can implement it into your marketing mix.

Developing Your Public Relations Plan

It's important to have a public relations plan. This can be for general public relations activities, media strategy and crisis communication. Often this phase can seem daunting, but these resources will help you by taking you through development step-by-step.

Public Relations Methods and Techniques

There are different methods and techniques when it comes to public relations. This include press releases, speaking, writing, blogging and more. Here are few ideas that will help you incorporate public relations to fulfill your marketing objectives.

Careers in Public Relations

It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.

Marketing