Importantly, help your staff understand what you need from the data to facilitate more accurate marketing and reporting and hence the success of your business and their careers. By creating a sense of pride and ownership in the company database, you are nurturing the essential process of buy-in, necessary for the success of your CRM initiative. Don’t compromise this critical tool by allowing your CRM software to be infected by inferior data.
Is Your Marketing Database Ready For Prime Time? Part 2
From Perry Norgarb
What if your database is in one unholy mess? Has the rot set in so deeply that your database needs a complete overhaul? Turn this seemingly
insurmountable task into an opportunity to you. This is an excellent excuse to re-establish contact
with your clients and let them know you care. You can always put lapses down to data crashes but
tell them you have fixed the problem!
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