Marketing vs. Sales: What is the Difference?
Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales...
Marketers, Listen to Your Sales Team
The truth is a sales team needs a marketing team and vice versa, but how can both teams work together to benefit the company they support? It's important for marketing departments to understand the challenges that their sales teams encounter, so that they can create tools that are both efficient and effective. It's no longer acceptable to ignore their needs, there has never been a more important time to support them than in today's economy.
Increase Sales by Changing Two Variables
Sales is about personalized and valuable service. You can increase your sales by just changing two variables; the perception you create and the effort you put forth. Here are five tips that will help you in changing both of those variables and in return increase your sales.
You, Too, Can be a Salesperson
Do you want to be good at sales? Guest author C.J. Hayden shows how to close more deals by being direct, authentic, and unattached to the outcome.
7 Ways to Stop "Selling" and Start Building Relationships
Are your sales decling? Have you hit a rut? Perhaps you are backsliding into old ways of thinking about selling that can be leading you down the wrong path with potential clients. Learn the 7 Ways to Stop "Selling" and Start Building Relationships in this guest article by Ari Galper.
How to Beat “the 80/20 Rule” in Sales Performance
The vast majority of salespeople produce a FRACTION of what top performers on the very same sales teams produce. What are the reasons behind these performance disparities? What is it about top sales performers that enables them to achieve superior results? Can ANYONE achieve top performance in sales? Learn what you can do to beat the 80/20 rule when it comes to the sales performance your sales staff.
Passion as a Sales Tool
Passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it. Learn how you can measure your level of passion and in return increase your sales and customer satisfaction.
Throw Out Your "Selling" Language
It's ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal lives -- but, when it comes to selling, our language becomes, almost robotic. Learn how to throw out your "selling" language and get more results from your natural voice in this guest article by Ari Galper.
7 Ways to Get to the Truth: When the Sale "Disappears"
Your so close to closing the deal and making that sale, then all of a sudden the prospect is gone. He won't return phone calls, email, or any of your communication. Guest author Ari Galper shows you how to abandon the salesperson role and learn the truth about your prospect's situation. A must read for anyone in sales.
Email Marketing - 7 Pitfalls of Using Email to Sell
Is your email marketing working? If not, take a few moments to review the 7 Pitfalls of Using Email to Sell by guest author Ari Galper and find out what you could be doing wrong.
Writing For Business - Marketing Materials That Sell
Marketing professionals often make the mistake of writing material that emphasis the business background and brand rather than the benefits that a company offers. This creates a challenge when these materials are given to the a sales team as collateral. Learn how to create marketing materials that sell.
Courting Sales Prospects From Introduction to Engagement
Increase the number of sales that you successfully close by courting your prospect from introduction to engagement.
Increase Sales by Solution-Positioning
The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. Find out how companies are benefiting from listening to their target markets pain points.
Myths of Sales Prospecting
Sales prospecting done right can have a huge impact on your sales revenue. It does not take great courage to deal with the fear of rejection during prospecting. Just an open mind to challenge the old school of sales and the myths of prospecting. Fantastic article by Small Business Guide Darrell Zahorsky.
Sales Strategy for Competitive Advantage
In today's economy, big and small businesses are seeking every opportunity to win sales through competitive advantages. Smart small business owners know a sales strategy can create a competitive advantage.