- Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal. - Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same. - Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business. - Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now. - Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note. - Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always. - Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you. - Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you. - Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer. - Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
