Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide. It’s all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business.
The activities of marketing are often confused with advertising and sales, but it is important to realize that there is a difference. To gain a greater understanding of the differences and the roles that advertising and sales play in marketing I have written the following articles:
