Mature Marketing Matters - Marketing Blog

What is the Name of Your Blog?

MatureMarketingMatters
Twitter: @CreatingResults

What Do You Write About?

Marketing to mature consumers - Gen X, Baby Boomers, Silent Generation seniors. Traditional marketing, online marketing, social media marketing (including new data from proprietary research into the attitudes of consumers towards internet and social media marketing) ... we address it all.

Advice

Baby Boomers and seniors control trillions of dollars in spending, but are often overlooked or misunderstood by marketers. Get a deeper understanding and fresh insights for reaching these valuable consumers. This blog features actionable tips, links to new research - including our own proprietary studies - case studies, best practices and more. We cover a variety of industries including real estate, travel and healthcare.